Ed Sheeran - ‘Subtract’ Campaign

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Ed Sheeran - ‘Subtract’ Campaign
Editing, Animation, Production & Sound Design

Client: Atlantic Records
Agency: Able

Assets from Ed Sheeran’s ‘Subtract’ album campaign, where I led production, project management, and creative direction, as well as editing, animation and graphic design.

I directed Able’s creative team to produce teaser, hero, and supporting assets for social media, TV, cinema, radio, and OOH, guiding internal and external teams through feedback rounds to final approval and delivery.

I began by reviewing assets and developing the campaign's look and feel with key stakeholders from the record label and management, devising separate creatives targeting two key demographics, resulting in a #1 chart entry.

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