Ed Sheeran - Subtract

Client: Atlantic Records
Agency: Able

Role: Editor, Animator, Producer, Sound Designer

Assets from Ed Sheeran's 'Subtract' album campaign, with production, project management and creative direction led alongside editing, animation and graphic design. Able's creative team was directed to produce teaser, hero and supporting assets for social media, TV, cinema, radio and OOH, guiding internal and external teams through feedback rounds to final approval and delivery. The campaign's look and feel was developed with key stakeholders from the record label and management, beginning with a review of assets and devising separate creatives targeting two key demographics - resulting in a #1 chart entry.